The mass media organizations recommendations have a major impact in the healthcare system
The last decade has witnessed the rise of big tech in healthcare sector as it became one of the main drivers that brought unprecedented innovations and reforms to the field of medical services. Protective tech giants, such as Google, Apple, Amazon and Microsoft, invest in the healthcare with the new patient-centred and efficiency-enhancing solutions and modern medicine technology.
One of the noteworthy zones where tech giants are gradually getting famous is the use of data analytics and artificial intelligence (AI) in the general public. This particular business group is at the same time data owners and AI-algorithm lords that can be used to analyze healthcare data and recognize the patterns, trends, and conclusions, which can be inform for better healthcare decision-making, disease outbreak prediction, and operational improvement.
Speaking of another sector that has undergone the big tech revolution is telemedicine, the growth of which, has been at an all-time high, and most especially during the time of the pandemic. Often big platforms of Amazon and Google are introduced into telehealth through which visitors and patients are able to access medical consultations remotely and in that manner the healthcare accessibility is improved, and the traditional healthcare systems are relieved to some extent.
Another avenue, where tech is influencing health is through a variety of wearable technology and devices, for example, Apple Watch is a good example, which can track vital signs, sense fitness level and successfully detect irregular heart rhythm. These wearables are revolutionary since they give people total control over their health, helping them to know their well-being through instant information and insights at any given moment.
With this in mind it is unsurprising that tech with its presence in the healthcare sector is giving rise to partnerships with traditional healthcare providers and health technology startups which put forward innovation and develop new medical technology and treatments. Collaborations between technology companies and pharmaceutical industry increase the drug-search and clinical-trials activities as well as provide an opportunity for personalized medicine.
Nevertheless, big tech, alongside with being in healthcare, creates data privacy, security, and regulatory compliance issues as a result. With access scientifically significant health literatures there are concerns regarding the integrity of how the data is collected, stored and utilized. Also, the possibility and effects of information leak of is also one sensitive issue which should be taken into account.
Besides, health tech competition is doubtless among big corporations in the healthcare industry arises the question about the market, pricing transparency and in case of their monopolistic activities that may lead to innovation inhibition and lack of choice for the consumers.
Finally, small tech corporate’s incursion into the health care domain promises the moving of the patient outcomes at a quick pace, facing process issues and igniting the innovation hence, it presents some significant challenges and these must be addressed to ensure the positive impact is felt by all and that it is done responsibly. Joint work between big tech, health care partners, regulators and policy makers will be crucial to avoid the pitfalls of the ever growing complexities and they must develop a future where technology is actively intending to drive the quality and accessibility of health care to all.
